For advertisers
Plan campaigns across transit, billboards and venues — with every impression verified by sensors in the field, and outcomes you only pay for once they actually happen.
Every campaign is built around one outcome — and measured against that outcome, not a proxy for it. Pick where you want to start.
Awareness
Put your brand in front of commuters, drivers and shoppers across the network — and get impressions counted by sensors at the point of exposure, not modelled from a traffic survey.
See how it is pricedConsideration
Give your audience something to do, not just something to look at. Riders who connect to WiFi or scan a tag can watch, browse and interact — and every interaction is counted.
See how it is pricedConsideration
Send people from the street to your site. You pay when someone actually clicks through — not when we estimate that they might have.
See how it is pricedConversion
Turn a bus route into footfall. Directions requested and store visits are tracked back to the placement that caused them.
See how it is pricedConversion
Collect a sign-up or put a coupon in someone’s pocket while they’re still on the bus. You’re billed per completed action, and only once it’s verified.
See how it is pricedConsideration
Build audience segments out of real-world exposure and keep talking to those people on Meta, TikTok and programmatic — so your out-of-home spend doesn’t end at the kerb.
See how it is pricedOut-of-home has always been sold on a promise of who might have seen it. We sell it on what the sensors saw — so a campaign is priced on reach it can prove, or on outcomes it can count.
Awareness campaigns are billed on a CPM against impressions counted by sensors at the point of exposure — computer vision, passive presence and infrared footfall, composable per site. Measured, not modelled from a traffic survey.
Engagement and conversion goals are billed on outcomes. Nothing is charged for a view — only for an action someone actually took, and only once it has been verified: a click, a scan, directions requested, a coupon saved, a lead submitted, a store visit.
Outcome pricing needs something to interact with — a WiFi portal or a QR/NFC tag — so it runs on transit and venue placements. Billboards are measured for reach, never billed on outcomes.
From the first conversation to verified reporting — four steps, one measurement stack behind all of them.
Start from the outcome you are buying — reach, engagement, site traffic, footfall or leads. The goal decides how you are priced and exactly what gets measured.
Pick transit, venue and billboard inventory, set your budget and flight dates, and upload the creative. Each site shows the measurement layers it carries.
Your ad rotates into WiFi portals, tags and faces across the network — self-managed in UbuntuAds, or run for you by our team.
Verified impressions and outcomes land in UbuntuInsights in real time — counted by sensors in the field, not modelled from a traffic survey.
The accountability of digital, brought to the street.
Every impression is backed by sensor-level measurement, not a modelled estimate. You know who was actually in front of the placement.
Run campaigns yourself in UbuntuAds, or hand execution to our team. Either way you get the same measurement behind every placement.
Build audience segments out of real-world exposure and keep talking to those people across Meta, TikTok and programmatic — so the spend does not end at the kerb.
Pay a CPM for verified reach, and add optional CPA for verified actions — QR and NFC scans, WiFi engagement and footfall attribution.
A short stack does the work: one platform to plan and deliver, one to see it, and the layers that make every placement countable.
A campaign manager for out-of-home — plan, deliver, and measure ad campaigns with verified impressions.
The analytics dashboard that brings all your audience data together — across every sensor and every site.
Build audience segments from physical-world exposure and activate them across digital channels.
QR and NFC touchpoints that turn any physical placement into a measurable interaction.
Bring us a goal and a budget. We will show you the inventory, the measurement behind it, and what you would be paying for — every impression verified, every outcome billed only once it happens.
