About UbuntuNet
UbuntuNet is an audience-intelligence and mobility-media platform. We design, deploy and operate the sensors and cloud software that let media owners, advertisers and transit operators measure audiences, monetise media, and prove outcomes.
Out-of-home media in South Africa has long lacked the measurement and accountability that digital channels take for granted. Advertisers buy billboards without knowing who really passed them. Operators run buses without understanding their audience. Media owners sell inventory on estimates rather than verified data.
We think every passenger should be counted, every audience understood, and every media investment made verifiable — while respecting privacy and complying with POPIA.
Most media businesses sell the space first and reach for measurement later. We do it the other way around. The sensors go into the field first, the reach and outcomes are counted where they actually happen, and only then does a campaign get booked against them.
It is a slower way to start. It is also the only way to sell out-of-home the way digital is sold — on numbers you can stand behind.
Eight products span a hardware deployment layer and a software platform layer. Together they form a complete measurement and media stack, purpose-built for the South African market — the sensors that count the audience, and the software that turns that into intelligence, inventory and verified campaigns.
The hardware layer
Physical measurement deployed at transit, billboards and venues — counting, sensing and connecting the people who pass.
UbuntuVision
Counts and classifies your audience
UbuntuSense
Measures presence and dwell time
UbuntuReach
Retargets your audience online
UbuntuTag
QR and NFC touchpoints
UbuntuCount
Verified footfall counting
The software layer
The platform that turns anonymous, aggregated readings into audience insight, bookable inventory and campaigns measured against real outcomes.
UbuntuConnect
WiFi portal and first-party data
UbuntuInsights
All your audience data in one view
UbuntuAds
Plan, deliver and measure campaigns
Three principles hold across every deployment and every product decision.
We build the measurement before we sell the media. Every product decision starts with a simpler question — can we count this reliably, at the point of exposure?
Anonymous, aggregated measurement. No personal images stored, no individuals identified. POPIA-compliant from the ground up, not bolted on afterwards.
Designed for the real world people pass through every day — the buses, routes, stops, faces and floors of out-of-home — and priced for it, in rands.
Measurement first
Transit, billboards and venues — the media that has never been properly measured.
Out-of-home is one of the last places where advertisers still pay for estimates: reach modelled from ridership guesses and theoretical viewability. That is precisely where a measured platform is worth the most, so it is where UbuntuNet is built to work — putting the measurement stack onto real buses, faces and floors before campaigns are sold against them.
One platform, one standard of proof — whatever a media owner or operator brings onto it, measured the same way and reported from the same pipeline that priced it.
Everything we deploy is anonymous and aggregated by design. Read how our methodology works, and how we meet POPIA and B-BBEE.
Whether you plan campaigns, own media, or run a network, we would rather show you than tell you. Book a walkthrough and we will take you through the measurement, the products and the numbers behind them.
