About UbuntuNet
UbuntuNet is one place to plan and book advertising across transit WiFi, hotel TV, retail, venues, billboards and digital screens. You book on a flighting cost, add optional outcome pricing, and report what each flight actually reached.
Out-of-home media in South Africa has long lacked the reporting and accountability that digital channels take for granted. Advertisers buy billboards with little sense of what they reached. Campaigns run with no clear read on their audience. Media is sold on rough estimates with no shared way to report back.
We think every campaign should come with clear reporting. Estimated reach and impressions per flight, plus the real actions people take, while respecting privacy and complying with POPIA.
You plan a campaign on a flighting cost, the CPM for the space you book. Reporting comes with it. You get estimated reach and impressions per flight, plus the real actions people take on interactive placements like the WiFi portal and QR or NFC scans.
We are early, and we would rather report what we can stand behind than promise numbers we cannot. Outcome pricing is an optional add-on on verified actions, on top of the flighting cost.
Eight products span a hardware deployment layer and a software platform layer. Together they form one campaign and reporting stack, purpose-built for the South African market. The hardware connects people on site, and the software turns that into audience estimates, inventory and reported campaigns.
The hardware layer
WiFi and connectivity deployed at transit, retail and venues. It gives people a way to connect, and gives campaigns a place to run.
UbuntuVision
Reach and audience reporting
UbuntuSense
Presence and dwell reporting
UbuntuReach
Retargets your audience online
UbuntuTag
QR and NFC touchpoints
UbuntuCount
Footfall and traffic reporting
The software layer
The platform that turns inventory and route data into audience estimates, bookable inventory and campaigns reported against real actions.
UbuntuConnect
WiFi portal and first-party data
UbuntuInsights
All your campaign data in one view
UbuntuAds
Plan, book and report on campaigns
Three principles hold across every deployment and every product decision.
We report what a campaign actually reached. Estimated reach and impressions per flight, plus the real actions people take on interactive placements.
Reporting is anonymous and aggregated. We do not deploy sensors that identify people. POPIA-compliant from the ground up, not bolted on afterwards.
Designed for the real world people pass through every day. The buses, routes, stops and floors of out-of-home, priced for it, in rands.
Where we start
Transit, billboards and venues. The media that has never had proper reporting.
Out-of-home is one of the last places where advertisers pay for estimates with little sense of what they reached. That is precisely where clear reporting is worth the most, so it is where UbuntuNet is built to work. You book real buses, screens and floors, and you get reporting back on what each flight reached.
One platform, one way of reporting. Whatever you book is reported the same way, from the same pipeline that priced it.
Reporting is anonymous and aggregated by design, and we do not deploy sensors that identify people. Read how it works, and how we meet POPIA and B-BBEE.
Whether you plan campaigns, own media, or run a network, we would rather show you than tell you. Book a walkthrough and we will take you through the reporting, the products and the numbers behind them.
