Conversion
Collect a sign-up or put a coupon in someone’s pocket while they’re still on the bus. You’re billed per completed action, and only once it’s verified.
This goal is billed on outcomes. Nothing is charged for a view — only for an action someone actually took, and only once it has been verified.
Available on transit and venue placements.
Outcome goals need an interactive layer — the UbuntuConnect WiFi portal or an UbuntuTag QR/NFC touchpoint. That is why they run on transit and venue placements, and not on billboards.
