Conversion
Collect a sign-up or put a coupon in someone’s pocket while they’re still on the bus. On top of the flighting cost, you can be billed per completed action, and only once it’s verified.
This goal can carry outcome pricing on top of the flighting cost. You add a charge per action someone actually took, and only once it has been verified.
Available on transit and venue placements.
Outcome pricing needs an interactive layer: the UbuntuConnect WiFi portal or an UbuntuTag QR/NFC touchpoint. That is why it runs on transit and venue placements, and not on billboards.
