Conversion
Turn a bus route into footfall. Directions requests and store visits count as verified actions you can price on, added to the flighting cost.
This goal can carry outcome pricing on top of the flighting cost. You add a charge per action someone actually took, and only once it has been verified.
Available on transit and venue placements.
Outcome pricing needs an interactive layer: the UbuntuConnect WiFi portal or an UbuntuTag QR/NFC touchpoint. That is why it runs on transit and venue placements, and not on billboards.