Consideration
Give your audience something to do, not just something to look at. Riders who connect to WiFi or scan a tag can watch, browse and interact. Every interaction is counted.
This goal can carry outcome pricing on top of the flighting cost. You add a charge per action someone actually took, and only once it has been verified.
Available on transit and venue placements.
Outcome pricing needs an interactive layer: the UbuntuConnect WiFi portal, or a QR/NFC scan. That is why it runs on transit and venue placements, and not on billboards.