The hardware layer
Physical measurement devices deployed at transit stops, on buses, at billboards and inside venues. Each captures a different type of audience signal — and they compose per site, so a location runs exactly the layers it needs.
Five devices, one deployment tier. Each one measures a different signal at the point of exposure.
Audience measurement sensors that count, classify, and report — anonymously and in real time.
Learn more
Passive presence detection that measures dwell time and audience density without any app or opt-in.
Learn more
Build audience segments from physical-world exposure and activate them across digital channels.
Learn more
QR and NFC touchpoints that turn any physical placement into a measurable interaction.
Learn more
Footfall counters that verify traffic volume with beam-level accuracy at any entry point.
Learn more
Measurement is only worth booking against if it holds up. Three things keep the hardware honest.
Counting and classification happen at the edge without storing images or identifying anyone — no app, no opt-in, aggregated data only.
Each sensor processes on-device and reports up to UbuntuInsights in real time, so what you read in the dashboard is a count, not an estimate.
Turn on only the layers a location needs — vision, presence, footfall, or a QR/NFC touchpoint — and stack them where a site earns it.
Hardware feeds software
Every reading from Vision, Sense, Count and Tag flows into the software layer — UbuntuInsights for reporting, UbuntuAds for planning and delivery. The hardware is where the audience is measured; the software is where you plan against it and see what happened.
The same measurement tier stands behind every surface a campaign can run on:
Billboards are measured for exposure — who actually passed — not booked as interactive placements.
We'll walk you through the sensors, what each one reads, and how a site is composed for the audience you're trying to reach.
